Antlerium Privacy Policy 1st Edition (enacted since 8th of April, 2024)

Who we are

Antlerium Limited (Antlerium for short) is the controller and is responsible for https://antlerium.com. We take our customers' privacy seriously and we will only collect and use your personal information as outlined below.

Your privacy is important to us. We will only use personal data, such as your name and other information, which relates to you in the manner set out in this privacy policy. We will only collect your personal data where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you.

This website is not intended to collect data to any children and we do not knowingly collect data relating to children. If you are under the age of 18, you should use our website only with the involvement of a parent or guardian and should not submit any personal data to us.

We will only keep your personal data for as long as we are either required to do so by law or as required for the purposes for which it was collected. We will promptly delete your personal information once such purposes have been fulfilled. We will periodically review the retention period of your personal data. At the end of that retention period, your personal data will either be deleted completely or anonymized.

Where we process your personal data, we do this for as long as you are an active user of our site and it is required for business and legitimate interests or legal requirement or with your consent. The retention period of your personal data would be subject to our periodical review but would typically be around 7 years from your last interaction with us.

Where we process personal data for marketing purposes with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in the future.

You can visit and browse the website antlerium.com without having to provide personal details. During your visit to the Website you remain anonymous and at no time can we identify you unless you have an account on the Website and log on with your user name and password.

If you have any comments or suggestions, please email us at [email protected]

Collection of personal information

Antlerium does not sell, share or trade customers' personal information collected online with third parties unless as specified in this policy or where you have given your express consent. In particular, we do not share your personal information to third parties outside our corporate group for direct marketing purposes without your express consent.

Personal information collected online will only be disclosed within our corporation for internal use and to be provided to our service providers (such as outsourced delivery team, operators of our IT systems, website service providers, data processors, data storage service providers) for the purpose of providing service to you only.

When you (i) create an account for this website or (ii) place an order for any products with us or (iii) when you subscribe to our publications, we may ask you to provide us with the following information:

Name, including First Name and Last Name.
Date of Birth
Delivery Address
Billing Address
Payment details, such as credit card details or PayPal account details
電郵
Telephone Number
Mobile Number
Social media information, such as Facebook or Instagram IDs.
Information about your interests, preferences and hobbies.

The provision of the information is voluntary. However, if certain requested information is not provided, we will not be able to process your order and deliver the ordered products to you.

We may also receive the following data from you from your interaction with us or indirectly from your activities on the Website, including from the cookies we may collect:

Records of any interactions and correspondence between us
Information about how you use our website, products and services
Details about payments to and from you and other details of products and services you have purchased from us
Technical Data such as your IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website

In addition, we may receive personal data about you from various third parties, including:

Your identity and contact particulars from delivery services providers;
Your financial information from payment service providers

We do not collect any sensitive personal data about you, including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.

Use of personal information

Personal information we collect from you will be used in some or all of the following ways:

To deliver to you the products you have purchased from Antlerium web store by our outsourced delivery team;
To update you on the delivery of the product and for customer support purposes;
To provide you with relevant product information
To process your orders and to provide you with the services and information offered through our website and which you requested;
To administer your account with us;
To administer campaigns, contests and lucky draw should you choose to participate;
To provide you with customer service and support;
To verify and carry out financial transactions in relation to payments you make online and to transfer the information to financial institutions and credit card companies for processing payment;
To audit the downloading of data from our website;
To improve the layout and/or content of the pages of our website and customise them for users;
To identify visitors on our website;
To carry out research on our users' demographics;
To send you information we think you may find useful or which you have requested from us, including information about our products and services, provided you have indicated that you consent to being contacted for these purposes;
To meet legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies
To provide the information to our legal advisors, auditors and accountants to advise us on the operation of the Website and delivery of the products and related issues;
To transfer the information to our data processors to assist us in processing and storing your personal information;
To notify you about changes to our Terms of Service or Privacy Policy;
All other incidental and associated purposes, including seeking professional advice.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and explain the basis for doing so.

Direct marketing

When you register as a user on this Website, we may also use your personal information (name, contact details, product information, transaction pattern and behavior, demographic data) held by us to send you marketing and/or promotional materials from time to time which will require your consent. You may give your consent by checking the appropriate boxes. You may withdraw your consent at any time by notifying us as indicated below.

If you have given your consent, we would use your personal data, such as name, phone number, email address and address for direct marketing which will include the marketing and promotion of all products and services offered by our company. We will not provide your personal information to other third parties for use in their direct marketing activities.

You may withdraw your consent for us to use your personal information in our direct marketing activities at any time by (i) indicating your preference where appropriate or (ii) by unsubscribing to our emails or (iii) by contacting us at [email protected].

For customers in the European Economic Area (EEA), we rely on our legitimate interests and your consent as the legal basis to send you direct marketing materials, unless you object to our use of your personal information in directly marketing. You have the right to opt-out of our direct marketing activities at any time. by (i) indicating your preference where appropriate or (ii) by unsubscribing to our emails or (iii) by contacting us at [email protected]. Your withdrawal will be properly documented and withdrawal will not affect the lawfulness of processing before the withdrawal.

Collection of computer data

When you visit our website Antlerium, our back end will automatically record information that your browser sends whenever you visit a website. This data may include:

Your computer's IP address
Browser type
Webpage you were visiting before you came to our site
The pages within Antlerium website that you visit
The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics.
This information is collected for analysis and evaluation in order to help us improve our Website and the services and products we provide. This data will not be used in association with any other personal information.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor's IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

Disclosure of personal information

We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier) or to process payments (for example to financial service providers).

Your actual order details may be stored with us but for security reasons cannot be retrieved directly by us. However, you may access this information by logging into your account on our website. There you can view the details of your orders that have been completed, those which are open and those which are shortly to be dispatched and administer your address details, bank details and any newsletter to which you may have subscribed. You undertake to treat the personal access data and password confidentially and not make it available to unauthorized third parties. We cannot assume any liability for misuse of passwords unless this misuse is our fault.

Unless in accordance with the law or with your written consent or as specified in Antlerium privacy policy, we will not share your information with any other organizations other than related companies and those third parties directly related to the delivery of the products you have purchased from antlerium.com, such as financial institutions, credit card companies, logistics companies and courier companies.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Links to other websites

Our website may contain links to other websites of interest. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your rights to your personal data

You have the right to ascertain whether Antlerium has your personal data, to obtain a copy of your personal information, and to modify, update, delete or correct any information that is inaccurate. Request for access and correction or for information should be addressed in writing by email to [email protected]. We may charge a reasonable fee for processing any data access request.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at [email protected]. We will promptly correct any information found to be incorrect.

Where we have obtained your consent to process your personal data for certain activities (for example, for direct marketing), you may withdraw this consent at any time and we will cease to carry out the particular activity that you previously consented to. You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]. We will not sell, distribute or lease your personal information to third parties unless we have your consent or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Your rights to your personal data for customers in the EU

For customers in the EEA, in addition to the rights above, you also have the following rights under the General Data Protection Regulation (GDPR):

You may object to us processing your personal data where we process your personal data based on our legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. We shall act on your objection by ceasing to process your personal data unless we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms in some cases.
You have the right to withdraw your consent where we process your personal data based on consent, particularly for the purpose of direct marketing;
You have the right to request that we erase your personal data, where the data is no longer necessary for the purpose for which we originally collected and/or processed it, where you have withdrawn your consent previously given, or where it is necessary for the data to be erased in order for us to comply with our obligations as a data controller under the GDPR.
You have the right to request that we restrict our processing of your personal data whilst we consider any inquiry or complaint you have raised in relation to our processing of your personal data.
In relation to our marketing activities, we analyse some of the information that we collect about you to determine what offers are most likely to be of interest to you. To do this, we combine personal data that we have collected from you about your purchase history and interactions with us. From time to time, we will assess and analyze the personal data that we hold about you in order to tailor our marketing communications to include offers and content that are relevant to you. You have the right to opt out of such marketing and analysis of your personal data.
You have the right to request for us to transfer the details we hold on you to a third party.

All of your rights under this section are subject to certain exemptions to safeguard the public interest and our interests.

We will aim to respond to requests within 30 days. If we are unable to resolve an inquiry or a complaint, you have the right to contact the data protection regulator in the country in which you are based.

Security of personal information

Antlerium ensures that all information collected will be safely and securely stored in our or our service providers' secure servers. We ensure protection of your personal data by:

Restricting access to personal information
Maintaining technology products to prevent unauthorised computer access
Maintaining appropriate measures to protect the confidentiality and security of your personal data
Securely destroying your personal information when it's no longer needed for our record retention purposes

No data transmission over the Internet, a website, mobile application or via email or other message service can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal data in accordance with the requirements of data protection legislation.

If you believe that your privacy has been breached by Antlerium, please contact us at [email protected].

Changes of privacy policy

Antlerium reserves the right to modify and change the privacy policy at any time. Any changes to this policy will be published on this website.

The current Antlerium privacy policy is in action since 8th of April, 2024.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Export of your personal data

The key operations of Antlerium is based in Hong Kong, while the hosting service and ecommerce service for our website are provided from places outside Hong Kong. Your personal data may be transferred outside the country in which you are located or outside Hong Kong.

For users from Europe, please note that your personal data may be accessed, transferred or stored outside the EEA, including to countries which may have a lower level of data protection than under European Union law.

Contact us

If you have any questions regarding the way we handle your personal information or if you have any enquiry or complaint, please don't hesitate to contact us at [email protected].

In case of any discrepancies between the English and Chinese versions of this privacy policy, the English version shall prevail.