{"id":2268,"date":"2023-08-16T07:00:00","date_gmt":"2023-08-15T23:00:00","guid":{"rendered":"https:\/\/antlerium.com\/?p=2268"},"modified":"2023-10-26T17:51:53","modified_gmt":"2023-10-26T09:51:53","slug":"our-instagram-strategy-is-ending","status":"publish","type":"post","link":"https:\/\/antlerium.com\/zh\/notice\/our-instagram-strategy-is-ending\/","title":{"rendered":"Our Instagram Strategy Is Ending"},"content":{"rendered":"<p class=\"\">A sudden but <strong>important <\/strong>announcement.<\/p>\n\n\n\n<p class=\"\">Officially, we will <strong>stop<\/strong> focusing on <strong>running Instagram<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/antlerium.com\/zh\/notice\/our-instagram-strategy-is-ending\/#What_I_found_out_posting_on_Instagram\" >What I found out posting on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/antlerium.com\/zh\/notice\/our-instagram-strategy-is-ending\/#So_experiment_over\" >So, experiment over<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/antlerium.com\/zh\/notice\/our-instagram-strategy-is-ending\/#What_is_the_next_approach\" >What is the next approach?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_I_found_out_posting_on_Instagram\"><\/span>What I found out posting on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">Remember that <a rel=\"noreferrer noopener\" href=\"https:\/\/antlerium.com\/zh\/notice\/announcement-08-2023\/\" data-type=\"post\" data-id=\"2218\" target=\"_blank\">I said I have to focus on social media?<\/a> I spent half a month focusing on Instagram, and the initial goal was to force myself to prepare rich media to improve the SEO of my articles on Google.<\/p>\n\n\n\n<p class=\"\">Sure, some posts received likes, but our follower count did not grow.<\/p>\n\n\n\n<p class=\"\">Also, this bought no one to our website.<\/p>\n\n\n\n<p class=\"\">Imagine this, I spent 5 days to research <a href=\"https:\/\/antlerium.com\/zh\/potatonews\/get-sleep-well\/\" data-type=\"post\" data-id=\"2223\" target=\"_blank\" rel=\"noreferrer noopener\">methods to improve sleep quality<\/a>. I posted 5 days in a row, being as informative as possible.<\/p>\n\n\n\n<p class=\"\">What did I get in return? 1 view! How terrible!<\/p>\n\n\n\n<p class=\"\">5 days of consistent posting on Instagram, only 1 view? Not to mention that that view count comes from someone I personally know.<\/p>\n\n\n\n<p class=\"\">Not gonna lie, the stats is pretty bad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_experiment_over\"><\/span>So, experiment over<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">Research PotatoNews takes time, and the time spent on the main articles is quite long. First, English is my second language. Second, SEO is a huge challenge. I cannot squeeze more time into preparing Instagram feed, which is tested to be 0% beneficial but 100% a waste of my time.<\/p>\n\n\n\n<p class=\"\">I pay nothing and try to believe in natural growth, but our main content PotatoNews in general is not performing well on Instagram, and is not working at all.<\/p>\n\n\n\n<p class=\"\">So, can I put that much effort into Instagram? No! My sanity is telling me to stop.<\/p>\n\n\n\n<p class=\"\">Experiment over, no more daily Inst feeds, and let's try something else.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_next_approach\"><\/span>What is the next approach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">If I decide to stop, I have to think of a new strategy.<\/p>\n\n\n\n<p class=\"\">I can think of 3 strategies that can be implemented ASAP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Back to Pinterest\n<ul class=\"wp-block-list\">\n<li class=\"\">When I start my blogging journey back in 2022, the first tutorials I read are on Pinterest. It is suggested that bloggers have to work on SEO on Google and managing Pinterest for consistent blog traffic.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\">Template Refine\n<ul class=\"wp-block-list\">\n<li class=\"\">Graphic creation can take a lot of time without layout and character templates. I will spend some time reviewing my template. Also, if the existing templates are not enough to speed up my workflow, I will make more templates. (vector is a must)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\">Again, New Series\n<ul class=\"wp-block-list\">\n<li class=\"\">I can start a new series implementing the fastest workflow possible. I may consider relaunching the Keywords series (which was under PotatoNews in 2022, but as we have rebranded, it can be revived as a series on its own).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u611f\u8b1d\u8046\u807d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"2270\" src=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-683x1024.png\" alt=\"\" class=\"wp-image-2270\" srcset=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-683x1024.png 683w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-600x900.png 600w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-200x300.png 200w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-768x1152.png 768w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1-8x12.png 8w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-1.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"2271\" src=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-683x1024.png\" alt=\"\" class=\"wp-image-2271\" srcset=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-683x1024.png 683w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-600x900.png 600w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-200x300.png 200w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-768x1152.png 768w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2-8x12.png 8w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-2.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"2272\" src=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-683x1024.png\" alt=\"The next strategies. 1. Back to Pinterest 2. Template Refine 3. Again, new series\" class=\"wp-image-2272\" srcset=\"https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-683x1024.png 683w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-600x900.png 600w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-200x300.png 200w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-768x1152.png 768w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3-8x12.png 8w, https:\/\/antlerium.com\/wp-content\/uploads\/2023\/08\/Antlerium-end-of-IG-upload-3.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A sudden but important announcement. Officially, we will stop focusing on running Instagram. What I found out posting on Instagram Remember that I said I have to focus on social media? I spent half a month focusing on Instagram, and the initial goal was to force myself to prepare rich media to improve the SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[24],"tags":[45],"class_list":["post-2268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notice","tag-august-2023"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/posts\/2268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/comments?post=2268"}],"version-history":[{"count":4,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/posts\/2268\/revisions"}],"predecessor-version":[{"id":3052,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/posts\/2268\/revisions\/3052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/media\/2270"}],"wp:attachment":[{"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/media?parent=2268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/categories?post=2268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antlerium.com\/zh\/wp-json\/wp\/v2\/tags?post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}